Company

The invisible layer behind modern distribution.

Pulse Point builds the technology that runs quietly between IMOs, BGAs, and their distribution networks — so the people moving life & annuity business can focus on the business, not the tooling.

Why we exist

The tools running distribution were never built for it.

Life & annuity distribution is unlike any other business — hierarchies of agents, carrier feeds, requirements chasing, override waterfalls, persistency. Yet most operators run it on a generic CRM with an insurance skin, a pile of spreadsheets, and legacy AMS exports that go dark the moment business is written.

We started Pulse Point to build the layer that actually understands the work — recruiting a downline, placing a case, auditing the book, and paying commissions on one connected data model, with agentic AI doing the chasing so people can do the selling.

What we believe

The principles behind the product.

Infrastructure, not another app

We run between operators and their networks. The best software is the software your team never has to think about.

Human-in-the-loop AI

Kyra acts — detects, diagnoses, drafts — but a person always approves before anything sends. That is a product principle, not a setting.

Built for the whole lifecycle

From first recruit to inforce policy — one data model, not a stack of disconnected point tools bolted together after the fact.

Depth over generic

Purpose-built around the products, carriers, and money movement that define life & annuity distribution — not a horizontal CRM stretched to fit.

Pragmatic by default

Most systems do not expose APIs, so we meet your data where it lives — export-driven onboarding, not an API fantasy that never ships.

Accuracy is non-negotiable

Commissions reconcile to the cent, down to the payee. In this business the numbers have to be right — every time.

How we build

Shipped with operators, not at them.

Pulse Point is built hand-in-hand with the IMOs and BGAs who run on it — real hierarchies, real carriers, real commission math — so every surface earns its place before it ships.

Partner-led

We design against real distribution — founding pilot operators shape the roadmap.

Correct before clever

Commission and contracting logic is verified against carrier and DTCC data, not approximated.

Quietly by default

White-labeled and invisible — your brand in front, our infrastructure behind.

Come see what we're building.

The fastest way to understand Pulse Point is to watch it run on your own book.

Book a demo Explore the platform

Leadership

The people behind the platform.

Operators and builders who have lived the problems Pulse Point solves.

Anne Davis

CEO & Co-Founder

Anne leads Pulse Point’s vision for the technology layer beneath life & annuity distribution, drawing on years inside IMO and BGA operations.

Joe Ramos

President & Co-Founder

Joe co-founded Pulse Point to rebuild distribution infrastructure around a single connected data model.

Keith Gelles

Chief Technology Officer

Keith leads engineering and the Kyra AI platform, architecting the agentic layer woven through every product.